That’s right. How can consumers see your products if you’re putting them out there? Fashion business is like art: and to be a successful artist you want people to see your paintings, right?
Think about it: if you hide your paintings in your closet, how can people possibly start admiring you and buying your paintings?
The same happens in the fashion business: it’s all about how you apply media exposure to your brand.
When I say PR, I mean not only your social media strategy and hiring a team of advertising experts, who usually – and sadly – just don’t help. Sounds familiar?
A good PR strategy goes far buoying that: giveaways, gifting, wardrobing, online contests, celebrity endorsements, personal appearances on TV or magazines… There’s so much you can do to actually MARKET your brand.
Here’s the truth: if you don’t start your fashion business as a huge brand (that’s never the case), you don’t really need to hire a PR firm. Instead, consider hiring a fashion consultant who can help you drive up your sales through a well-planned and comprehensive PR strategy.
It goes without saying that you need to have a strong social media campaign, as promoting your fashion brand through social media is one of the most efficient ways to gain potential customers instantly.
Also, don’t forget about updating your website, where you list all of your products, regularly. It can be a blog or a video blog – the point is to keep it updated preferably every day.
As for your social media accounts, keep your content engaging and interesting. Every post must feature one of your products. Don’t make it chaotic though – insert images of your products only where it’s necessary.
Starting designers, this is a message to you. I know how challenging it can be to gain a foothold if you’re just starting out in the fashion business.
In fact, nearly 80% of my clients are designers who haven’t attended any designers school. They do have the idea in mind. They do have the goal in mind.
But they don’t necessarily have the right plan to figure out how the fashion business works. So I’m here to give you some guidance to get you on the right path.
Most of my clients often get confused early on. Fashion business is so vast and sophisticated that if you don’t have a well-outlined plan, then you can easily get off the track.
That’s why I’m encouraging aspiring designers to find out everything about how fashion business works before actually becoming a part of it. Think: googling or seeking advice from a fashion consultant like myself.
When starting designers get into this business, they think it’s only about sewing things and selling them. Not really.
The fashion business is a sophisticated mechanism that should work like a clock from the moment you start working on sketches up to the moment your customer has paid for that item and started wearing it.
Between these two points, there’s so much going on: finding material, setting prices, social media marketing, blogging, engaging customers….
It’s also no less important to know what you’re after in this business. If your goal is just selling clothing for fun, then there’s probably no need to hurry the whole process.
But if you want to emerge as a well-established brand, then you might want to do everything properly and pay attention to the tiniest details.
However, don’t expect to find success overnight, as it takes time to truly build your brand from scratch