My clients often ask me to explain why they aren’t seeing the sales they want. Well, I’ve studied enough sales strategies of numerous fashion brands to say this: you’re unintentionally killing your sales in business.
Your website drags you downIn the year of 2017, having a well-built and sophisticated website for your fashion brand (+ well-planned social media campaign) is e.v.e.r.y.t.h.i.n.g not only for your brand reputation but also sales. Hey, bad news is this – if you’ve created a simple website and occasionally post something on social media, no one will want to buy your stuff. Sad but true. It will take some time (and finances) to build a website that truly helps you SELL your products. You’ll have to hire a team of professionals who will regularly update your website’s content and keep it fresh and trendy. Social media linking, blogging, SEO, brand awareness, imagery, product descriptions – all of these things are vital factors to consider when working on your own website.
You’re having too many discounts too oftenAlthough that might seem like the perfect strategy to attract customers and boost sales, it actually makes you look desperate for attention. Having sales and promos too often, or putting everything 50% off on a quarterly basis is no good strategy for sales. Make discounts special – something for your customers to look forward to.
You’re afraid to sellIt happens with many (practically all) designers – they are afraid to sell. I’m seeing this constantly: designers don’t think some of their pieces are worthy, and they underestimate their fashion business. To always stay on the right track, remind yourself these things when you’re feeling afraid to sell:
- Your products are useful to the customer for this and that reason.
- You started your fashion business for a reason.
- If people are buying clothes from (*insert the name of your rivaling brand here*), why wouldn’t they buy my stuff?