October 7, 2016

REVIEW: Amazon India Fashion Week Spring Summer 2017

aifw Amazon India Fashion Week (AIFW) Spring Summer 2017 is definitely the most important fashion event this fall for both India and the entire South Asia. The AIFW will run from October 12 through October 16 and will showcase fashion creations by local designers. It’s a great opportunity for Indian designers to make a statement and promote their collections not just for locals, but also for international buyers. The Amazon India Fashion Week 2017 will be held at the NSIC Grounds in Okhla, and the Fashion Design Council of India (FDCI) announced that the first two days will be dedicated to Indian handlooms and textiles. In fact, the handlooms are a true legacy for India. That’s why some 23 Indian designers will showcase their creative views on handlooms and how you can incorporate them into street style. In total, there will be 110 designers participating at the AIFW, including akaaro by Gaurav Jai Gupta, Anita Dongre, Krishna Mehta, Samant Chauhan, Ashish & Vikrant, and more internationally recognized Abraham & Thakore and Anavila. The main theme of the AIFW 2017 is India Modern Festive, which is why organizers aim at showcasing and preserving India’s cultural heritage. aifw2 The FCDI claims that this year’s AIFW is aimed at merging the past, present and future of India. In fact, through the event’s meaningful initiatives, designers are reviving India’s the handloom sector thanks to the #iwearhandloom campaign started by Textile Minister Smriti Irani. This year’s edition of AIFW will open with the re-interpretation of chanderi, while the opening showwill be dedicated to a guru-shishya (Master and Disciple) presentation by designers JJ Valaya and Alpana-Neeraj. Overall, Amazon India Fashion Week is a great way to not only revive India’s handlooms and textiles but the best opportunity (at least in 2016) to promote local designers’ fashion ideas.

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