As a fashion consultant, I know quite a few tricks to increase your online fashion sales in an instant.
However, whenever my clients ask me to outline key steps to boosting your sales, my response is: “Let’s improve the way you present your products to customers.”
When you’re walking around a physical fashion store of a prestigious fashion brand, you can clearly see that this brand has invested heavily on making its displays attractive.
In fact, each of these brands make each of their products MATTER. And so should you, even if you’re selling only online.
The key to selling fashion products on eCommerce websites is to learn how to communicate visually with your customers to not only engage them, but also make them want to try your products on.
Since in order to try on a product you see on an online website you have to buy it, you need to convince your potential customers that this particular product will look absolutely stunning on them.
Take your camera, and…
The best way to do it is through detailed description of the product as well as multiple photos of the products from all angles, including its sewing and other little details.
You need to convince your customers about the product value. That’s why I encourage you to feature close-up shots of the following: fasteners (buttons, hooks, etc.), material of the fabric (make sure your camera is Full HD), stitching and seaming, logos and emblems and brand tag.
These details – they may seem insignificant – but if you pay attention to such seemingly insignificant and little details, your online fashion sales will pay off.
Description matters, too
As for the description, you need to describe each and every of your items with an eye-catching not-very lengthy text, which will not only provide all the relevant information about the product but also convince your customers why they would benefit from having this particular item in their wardrobe