American rapper Kanye West has recently presented his latest collection called Yeezy Season 4 on the New York Fashion Week. And the collection immediately became the coolest and the most anticipated show of the New York Fashion Week 2016. It’s no secret that West is a guru of self-promotion and advertising for his own benefit. And West, who claims he is better than God, presented the collection that actually lived up to its expectations. The show was presented at the Roosevelt island, and more than 500 models showed up to participated in the casting. All of the girls had different body types and different colors of skin, which means West is looking to abandon the standardized and clichéd skinny white girls models. In fact, some of the girls clearly flaunted cellulite on their bodies, but it didn’t prevent them to put up a loud and highly-anticipated, yet controversial show of the New York Fashion Week. Therefore, West makes a smart move this season, he’s looking to get loaded on cash from sales of clothes targeting girl with not-so-perfect bodies. West’s wife, Kim Kardashian West, showed up an hour and 15 minutes late for the show, while the show was delayed for 2 hours. But most notably, at the very beginning of his collection, West was accused in featuring only multi-racial models. As for the clothes, the collection featured sophisticated and trendy bras, tops, bodies that looked in harmony with particular skin colors, military jackets, hoodies with long sleeves and transparent jack-boots, which Kim Kardashian was boasting recently in public, making a great promotional move for her husband. But in my opinion, the loudest highlight from Yeezy Season 4 collection is its over-knee-boots, which I predict will become the trendiest foot-wear of 2016 fall. Overall, the latest collection by West is a clear confirmation of his own words: “People who want to make things as dope as possible, and, by default, make money from it.”