If you’re just starting out as a fashion designer, selling your clothes online can be tough for two reasons: people don’t know who your brand it and aren’t quite sure if your clothing is high-quality/fits them.   And you kinda, well, get them. There’s no way to tell if a particular clothing item you see online will fit you and you have idea if that M-sized T-shirt is just as M-sized as the rest of T-shirts out there.   While fitting will always remain among the prime concerns of the customers looking to buy clothes online, you can easily make it easier for your customers to buy the right fitting and size.   There’s one Vimeo video by ModCloth that shows just about the right strategy to make it easier for your customers to buy the correct size.   Selling a look   Driving up sales online can be easily done if you sell a look in addition to separate clothing items.   Look, when people are shopping on your E-commerce website, there’s a big chance that they are shopping not just for one item, but multiple items.   You can make their shopping experience much more convenient and enjoyable if you start selling a complete look. I’d recommend adding the “Complete the look” section on each product page.   There you would be putting the multiple of your items together by displaying a complete look. This way, you’re showing your customers that this particular item would look good in combination with this and that.   It can become a very effective strategy of convincing online people to buy your clothes. Also, consider featuring that “you might also be interested in” section below each of your product.   It helps your customers see that you do have many items to offer to satisfy all of their needs – whether they’re looking for casual style, chic or something more elegant and classy.   .  
    March 31, 2017 By admin Fashion Advices , , ,

      My clients often ask me to explain why they aren’t seeing the sales they want. Well, I’ve studied enough sales strategies of numerous fashion brands to say this: you’re unintentionally killing your sales in business.

    Your website drags you down

    In the year of 2017, having a well-built and sophisticated website for your fashion brand (+ well-planned social media campaign) is e.v.e.r.y.t.h.i.n.g not only for your brand reputation but also sales. Hey, bad news is this – if you’ve created a simple website and occasionally post something on social media, no one will want to buy your stuff. Sad but true. It will take some time (and finances) to build a website that truly helps you SELL your products. You’ll have to hire a team of professionals who will regularly update your website’s content and keep it fresh and trendy. Social media linking, blogging, SEO, brand awareness, imagery, product descriptions – all of these things are vital factors to consider when working on your own website.

    You’re having too many discounts too often

    Although that might seem like the perfect strategy to attract customers and boost sales, it actually makes you look desperate for attention. Having sales and promos too often, or putting everything 50% off on a quarterly basis is no good strategy for sales. Make discounts special – something for your customers to look forward to.

    You’re afraid to sell

    It happens with many (practically all) designers – they are afraid to sell. I’m seeing this constantly: designers don’t think some of their pieces are worthy, and they underestimate their fashion business. To always stay on the right track, remind yourself these things when you’re feeling afraid to sell:
    • Your products are useful to the customer for this and that reason.
    • You started your fashion business for a reason.
    • If people are buying clothes from (*insert the name of your rivaling brand here*), why wouldn’t they buy my stuff?
    These 3 things are very damaging to sales strategies of so many aspiring brands out there. Don’t make those mistakes!
  • Maternity is the new fashion thing on red carpets

    Maternity is the new fashion thing on red carpets

    American producer and actor Nev Schulman and his fiancée Laura Perlongo were a sensation of MTV Video Music Awards 2016. It was Laura’s completely new look on pregnancy and maternity that stunned the crowd. It’s because she unveiled about 45% of her nude breasts and her cute bump with a grey jacket and nothing else underneath. awards-1 The two are so proud to be parents that they want to show off their excitement about the upcoming child. Laura opted for black pants and bomber jacket. The mother to be also wore a glamorous slave-necklace. Maternity has been quite a thing recently, with Kim Kardashian boasting her body after pregnancy with daughter North West. The Keeping Up With The Kardashians star has also been showing off new outfits of her daughter, and social media has been going crazy about it. The winner of this year’s VMA, Beyoncé recently made headlines by posing with her daughter Blue Ivy in Paris in the like mother like daughter style. awards-2 Besides, Beyoncé has recently presented her 4-year-old daughter Blue Ivy in the Lemonade clip, which has had quite a reception from her fans this year. And at this year’s MTV Video Music Awards, Beyoncé took her daughter to present their fabulous double dressing on the red carpet of the event. This year’s Venice Film Festival was also a highlight in the fashion world this month. But the highlight of the show was Italian model Bianca Balti, who became a true inspiration of the event and showed off the best outfit of the event on the red carpet. awards-3 Instead of wearing the traditional floor-length dress, as the dress code demands, the 32-year-old Balti opted for a trench coat of asymmetrical length by the Italian brand OVS. The model complemented the look with high heels.
    September 8, 2016 By ramez basmaji Design , , , , , ,
  • Show & Order in Berlin review

    Show & Order in Berlin review

    The Show & Order fashion event, which currently takes place in Berlin, will see about 40 percent of newcomers excited to present their fresh fashion ideas to fashionistas around the world. showorder And one of the central figures of the fashion trade event is appearance of Vera Malta with her new collection. In fact, it will be her first presentation at Show & Order. Malta has long been known for her ability to DELIVER. While other fashion designers spending too much time trying to show off, Malta does her job. For past few years, Malta presented her clothing Kraftwerk Mitte in Kopenickerstrasse. Show & Order will give home to about 250 designers, the majority of which are unknown and new designers. But according to organizers of the trade event, it is newcomers that drive the fashion industry forward. In fact, you can buy small accessories straight at the event and enjoy music of various genres. The Show & Order trade show also offers you to get tattooed. Organizers of the event admitted that they had long been planning to create an event like this. The goal of the Show & Order is to build a direct link between customers and fashion designers. It is expected that about 50,000 visitors are going to visit the Panorama Berlin, where the event will be held. Even though collections will include mostly casual wear, it is expected that some designers will present lux wear as well. Leading fashion brands such as Bugatti, Bruno Banani and Lecomte are also set to present their collections at the event. Show & Order is being held in Berlin from June 27 through June 29. If you’re interested in more info about the fashion trade event, contact me at info@ramezbasmaji.com
    June 28, 2016 By ramez basmaji Design , ,
  • Rachel Comey, Diesel and Jimmy Choo present new 2016 collections

    Rachel Comey, Diesel and Jimmy Choo present new 2016 collections

    Rachel Comey is a popular American fashion brand that produces clothes, shoes and accessories. The main special feature of the brand is its androgynal dresses, which can be worn by both men and women. comey1 comey2 comey3 The designer expresses her love for Rock n Roll style and retro and it all can be seen in the clothes: elegant and exquisite silhouettes, vanguard prints and excellent fit – it’s all about Rachel Comey clothing. And in its Pre-Fall 2016 collection, Rachel Comey offers original casual everyday clothes: jeans shirts decorated with nets, jeans tunic of medium length, pants of high fit, dresses with voluminous sleeves. — Diesel is a famous Italian fashion brand that also produces shoes, perfumes, accessories and underwear. The most popular and recognizable detail of the brand is jeans. comey4 comey5 Diesel Black Gold is a line of clothing and accessories of premium class, which the brand presented at Fashion Week in New York. In its new collection, Diesel managed to turn regular casual clothes into original outfits that meet all criteria of a casual style: simplicity, comfort and style. — You’ve probably heard of Jimmy Choo. And quite a lot lately (thanks to some popular songs). Well, this popular British fashion brand of men and women’s shoes, perfumes and accessofies was founded in 1996 by two designers Jimmy Choo and Vogue accessories editor Tamara Mellon. The current creative director of the brand is Jimmy Choo’s niece Sandra Choi. comey6 comey7 Jimmy Choo’s Pre-Fall collection is filled with retro shoes models, unexpected and original designs (like, leopard prints), the so-popular colors metallic and gold as well as court shoes, which have been gaining popularity lately. When designing the collection, Sandra Choi admitted she had been inspirited by Edith Minturn ‘Edie’ Sedgwick, American actress and muse of Andy Warhol.