The importance of Public Relations in the fashion business can be easily overlooked. I’ve had multiple clients who told me that they just didn’t see the sales they wanted to, while their PR strategy was just horrible and absent at all.  

    That’s right. How can consumers see your products if you’re putting them out there? Fashion business is like art: and to be a successful artist you want people to see your paintings, right?


    Think about it: if you hide your paintings in your closet, how can people possibly start admiring you and buying your paintings?


    The same happens in the fashion business: it’s all about how you apply media exposure to your brand.


    When I say PR, I mean not only your social media strategy and hiring a team of advertising experts, who usually – and sadly – just don’t help. Sounds familiar?


    A good PR strategy goes far buoying that: giveaways, gifting, wardrobing, online contests, celebrity endorsements, personal appearances on TV or magazines… There’s so much you can do to actually MARKET your brand.


    Here’s the truth: if you don’t start your fashion business as a huge brand (that’s never the case), you don’t really need to hire a PR firm. Instead, consider hiring a fashion consultant who can help you drive up your sales through a well-planned and comprehensive PR strategy.


    It goes without saying that you need to have a strong social media campaign, as promoting your fashion brand through social media is one of the most efficient ways to gain potential customers instantly.


    Also, don’t forget about updating your website, where you list all of your products, regularly. It can be a blog or a video blog – the point is to keep it updated preferably every day.


    As for your social media accounts, keep your content engaging and interesting. Every post must feature one of your products. Don’t make it chaotic though – insert images of your products only where it’s necessary.


    The growing role of the Internet in the fashion business gives brands and designers a set of unique marketing opportunities. Social networking opportunities can become powerful tools in your marketing strategy. With the growing popularity of Instagram, Twitter, Facebook, Pinterest and Tumblr, there are many ways you can use social media for marketing:


    The word ‘giveaway’ alone is one of the test-and-true marketing boosters. You can do a giveaway in the form of a Snapchat video featuring things you’re giving away; Instagram image featuring the item you’re giving away or simply a post on Twitter. The greatest way to get maximum marketing results from a social media giveaway is to make sure people are spreading the word about you through their social media channels (reposting, retweeting, posting your hashtags, following you, etc.) Come up with something that will get people to spread the word about you before actually giving away your giveaway item.

    Instagram contest

    Get your followers to participate in a photo contest on Instagram, where participants will need to upload their photos wearing YOUR BRAND’s items. Only photos featuring your clothes are eligible for this contest. Then count the votes for each participant and determine the winner. The winner (or top 2, top 3 winners) gets your merchandise. This strategy is great because in order to get something for free from you, people will have to buy your clothing first to be eligible for the contest. These are just two sample ways how you can effectively and quickly expand your customer base. But keeping your social media accounts active and constantly updating them with news about your brand or your clothes is a must to create an attractive brand image in the eyes of your potential followers and customers. Social media marketing should be an essential tool in your overall marketing strategy.