Do you think you have what it takes to be in fashion business, but you are not quite sure what your place in it is exactly? Then this article is exactly for you!
I’ve been asked numerous times by people who are passionate about fashion, “Hey, I love fashion. Can I make myself useful at least on any area of this business?”
Here’s my answer: “Absolutely!” Below, I’ve listed one of the most prosperous and demanding fashion business opportunities in 2017.
Fashion designing
Although it may seem as if there is fierce competition going on in fashion business, fashion designing remains a very demanding position.
In order you succeed, you’ll need: to be skilled in numerous things, including drawing, sawing difficult fabric, seeing concepts in three dimensions, having the understanding of color and texture… and many many other things.
All in all, if you’re passionate about designing clothes and you’re doing it as a hobby, why not start making a living of it?
Fashion blogger
If you love analyzing latest fashion trends, you know a thing or two about fashion business, you want to share latest details about fashion brands – then blogging and social media might be your sweet place in fashion business.
Fashion Magazine
Having your own fashion magazine is tough, but it’s not impossible. While this can be a very profitable business, make sure you have at least a few ideas on how to make your magazine stand out from the rest of fashion magazines out there.
Fashion YouTube show
If starting your own fashion magazine doesn’t sound too cool for you, how about starting your own YouTube fashion show where you would share fashion tips and review the latest news in the fashion industry.
Fashion boutique/Retailing
If you’re more of the ‘I love to sell clothes, not make or review it’ type, then starting a fashion retailing outfit might be your thing.
You can choose what area to specialize on, shoes, dresses, suits, makeup, perfumes – or all at once. Or maybe have your fashion retailing outfit targeting one specific target customer: men, women, children, etc.
Hiring a team of professionals for your fashion business is always tough. In fact, this is a common problem for any business, be it fashion, jewelry making or management business.
But when it comes to clothing manufacturing business, there are certain rules to follow to truly get the right people into your team.
First and foremost, you only need people who are passionate about fashion and everything that has to do with manufacturing, selling and advertising clothes.
Don’t just hire anyone who wants to make but doesn’t care about what’s they’re doing to get that salary. This is why I always encourage my clients to pay a closer attention during job interviews.
In fact, I do encourage you to get creative during job interviews, as testing your candidate’s creativity is top priority when hiring a team of professionals.
If you’re just starting out as a fashion designer, selling your clothes online can be tough for two reasons: people don’t know who your brand it and aren’t quite sure if your clothing is high-quality/fits them.
And you kinda, well, get them. There’s no way to tell if a particular clothing item you see online will fit you and you have idea if that M-sized T-shirt is just as M-sized as the rest of T-shirts out there.
While fitting will always remain among the prime concerns of the customers looking to buy clothes online, you can easily make it easier for your customers to buy the right fitting and size.
There’s one Vimeo video by ModCloth that shows just about the right strategy to make it easier for your customers to buy the correct size.
Selling a look
Driving up sales online can be easily done if you sell a look in addition to separate clothing items.
Look, when people are shopping on your E-commerce website, there’s a big chance that they are shopping not just for one item, but multiple items.
You can make their shopping experience much more convenient and enjoyable if you start selling a complete look. I’d recommend adding the “Complete the look” section on each product page.
There you would be putting the multiple of your items together by displaying a complete look. This way, you’re showing your customers that this particular item would look good in combination with this and that.
It can become a very effective strategy of convincing online people to buy your clothes. Also, consider featuring that “you might also be interested in” section below each of your product.
It helps your customers see that you do have many items to offer to satisfy all of their needs – whether they’re looking for casual style, chic or something more elegant and classy.
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As a fashion consultant, I know quite a few tricks to increase your online fashion sales in an instant.
However, whenever my clients ask me to outline key steps to boosting your sales, my response is: “Let’s improve the way you present your products to customers.”
When you’re walking around a physical fashion store of a prestigious fashion brand, you can clearly see that this brand has invested heavily on making its displays attractive.
In fact, each of these brands make each of their products MATTER. And so should you, even if you’re selling only online.
The key to selling fashion products on eCommerce websites is to learn how to communicate visually with your customers to not only engage them, but also make them want to try your products on.
Since in order to try on a product you see on an online website you have to buy it, you need to convince your potential customers that this particular product will look absolutely stunning on them.
Take your camera, and…
The best way to do it is through detailed description of the product as well as multiple photos of the products from all angles, including its sewing and other little details.
You need to convince your customers about the product value. That’s why I encourage you to feature close-up shots of the following: fasteners (buttons, hooks, etc.), material of the fabric (make sure your camera is Full HD), stitching and seaming, logos and emblems and brand tag.
These details – they may seem insignificant – but if you pay attention to such seemingly insignificant and little details, your online fashion sales will pay off.
Description matters, too
As for the description, you need to describe each and every of your items with an eye-catching not-very lengthy text, which will not only provide all the relevant information about the product but also convince your customers why they would benefit from having this particular item in their wardrobe 
The growing role of the Internet in the fashion business gives brands and designers a set of unique marketing opportunities.
Social networking opportunities can become powerful tools in your marketing strategy. With the growing popularity of Instagram, Twitter, Facebook, Pinterest and Tumblr, there are many ways you can use social media for marketing:
My clients often ask me to explain why they aren’t seeing the sales they want. Well, I’ve studied enough sales strategies of numerous fashion brands to say this: you’re unintentionally killing your sales in business.
You’ve probably heard about the latest fashion branding trend called pop up shops. A pop up shop is a temporary venue that offers retail experiences.
By producing a pop shop you get to boost your sales, educate yourself and your customers, test what’s working and what’s not as well as get a better understanding of who is your target customer.
The pop up strategy involves ‘popping up’ one day at any location, then disappearing anywhere from one day to several weeks later.
When asked by my clients about whether the pop up shop trend is some hyped up temporary trend, I tell them that there are actually quite a few reasons why producing a pop up store could boost your fashion business.