Packaging, labels and legal requirements

Packaging and labels are part of the experience, and part of complying with the rules of the market you sell in.

Labels

• Brand label: the name and logo. Make sure it reads well and is comfortable on the skin.
• Care label: symbols for washing, ironing and drying.
• Composition: the fiber percentages in the fabric.
• Country of origin and size.

The requirements differ by the market you sell in, and some markets require a specific language or extra information. Check your market’s requirements before printing labels.

Packaging

• A bag or box that protects the piece and suits your identity without excess.
• Materials suitable for shipping that do not get damaged on arrival.
• Small details that leave an impression: a thank you card, wrapping paper, the way it is folded.

Exercise

Design your labels and care card, write the packaging specification, then add its cost to your true cost sheet.