The 30 day launch plan, and then what?

A launch is not one day. It is weeks in which you build trust and interest and then harvest it. This is a simple plan that you adjust to your project.

Before launch (week zero)

• The product, photos, description, prices and the exchange and return policy are ready.
• A waiting list or emails of the interested people from your customer conversations.

Week one: opening

• Announce to the interested first with a limited and honest opening offer.
• Publish the story of the brand and the product with your best photos.

Weeks two and three: building trust

• Show the opinions of your first customers, with their permission.
• Answer the repeated questions in short content.

Week four: measure and learn

• Review: what sells best, what is returned most, and why?
• Decide what to reproduce, what to stop and what to adjust.

Numbers you follow

The number of visitors, their conversion rate to buyers, the average order value, the return rate and the real margin after all expenses.

The final checklist before launch

1. The positioning sentence and customer profile are ready.
2. The collection is limited and funded.
3. The tech pack and samples are approved.
4. The true cost, price and margin are calculated.
5. The purchase order is signed and the payment terms are written.
6. Inspection, shipping and customs are arranged.
7. Labels and packaging are ready.
8. Photos, description and the first channel are ready.

The final exercise

Go back to your answer in the first lesson and compare: which of the five mistakes are now under control, and which need follow up? Then set your launch date in your calendar today.