Sales channels: your store, marketplaces, wholesale and fairs

Do not start everywhere. Start with one channel you know how to serve, then expand.

The main channels

• Your own online store: you control the experience, price and data, but you have to bring the visitors yourself.
• Social media and direct orders: a quick, low cost start that suits small collections.
• Platforms and marketplaces: a ready audience, but with commission and competition.
• Wholesale and stores: larger quantities at a lower margin, which need a catalog and fixed wholesale prices.
• Fairs and pop up markets: direct contact with customers and instant feedback.

How to choose

Ask: where is my customer? Where do they trust? And which channel gives my margin after its commission? Start with one or two channels and measure the results before expanding.

Exercise

Choose your first channel, and calculate your real margin on it after commission, shipping, packaging and returns.