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From Idea to First Collection: A Practical Guide to Building a Fashion Brand
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International fairs and fashion shows
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Courses
From Idea to First Collection: A Practical Guide to Building a Fashion Brand
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From Idea to First Collection: A Practical Guide to Building a Fashion Brand
6 Sections
18 Lessons
6 Quizzes
6 Weeks
Curriculum
6 Sections
18 Lessons
6 Weeks
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Module 1: Brand foundations before the first sketch
4 Items
1.1
Why new fashion brands struggle
12 Minutes
1.2
Your identity and story: what are you really selling?
18 Minutes
1.3
Your target customer: who buys and why?
20 Minutes
1.4
Module 1 quiz: Brand foundations
5 Questions
Module 2: Product and collection
4 Items
2.1
Planning the first collection: few and right pieces
18 Minutes
2.2
The tech pack: speaking the factory’s language
25 Minutes
2.3
Fabrics and materials: choose with your head, not only your eyes
22 Minutes
2.4
Module 2 quiz: Product and collection
5 Questions
Module 3: Cost, pricing and budget
4 Items
3.1
The true cost of a piece (landed cost)
22 Minutes
3.2
Pricing formulas: margin and markup
22 Minutes
3.3
First collection budget and cash flow
20 Minutes
3.4
Module 3 quiz: Cost, pricing and budget
5 Questions
Module 4: Manufacturing and suppliers
4 Items
4.1
Where to produce? Comparing manufacturing options
18 Minutes
4.2
How to find and vet a factory
24 Minutes
4.3
Samples, negotiation and the first order
25 Minutes
4.4
Module 4 quiz: Manufacturing and suppliers
5 Questions
Module 5: Quality, shipping and packaging
4 Items
5.1
Quality control before, during and after production
20 Minutes
5.2
Shipping, customs and storage
22 Minutes
5.3
Packaging, labels and legal requirements
16 Minutes
5.4
Module 5 quiz: Quality, shipping and packaging
5 Questions
Module 6: Launch and growth
4 Items
6.1
Photos and content: showing your product
20 Minutes
6.2
Sales channels: your store, marketplaces, wholesale and fairs
20 Minutes
6.3
The 30 day launch plan, and then what?
25 Minutes
6.4
Module 6 quiz: Launch and growth
5 Questions
Module 5 quiz: Quality, shipping and packaging
اختبر فهمك لدروس هذه الوحدة. العلامة المطلوبة للنجاح 60%، ويمكنك إعادة الاختبار كما تشاء.
Packaging, labels and legal requirements
Photos and content: showing your product
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