Private Label Fashion: Build a Brand on Ready-Made Products
FREE COURSETaught in English
Private Label Fashion: Build a Brand on Ready-Made Products
A free, practical course on building a fashion brand without designing everything from scratch: understanding private label models, choosing a niche and product, standing apart from competitors, finding the supplier, samples and the first order, costing, pricing and cash, compliance and intellectual property, then a 90 day launch plan.
- 6 modules
- 18 lessons
- 6 quizzes
- 6 templates
- Certificate
Ramez BasmajiFashion consultant, founder of Fabusse
Requirements
- No previous experience in design or manufacturing is needed.
- An interest in a field or product you want to build a brand around.
- About two hours a week for the lessons and exercises.
Features
- The difference between private label, white label, OEM, ODM and CMT.
- When private label suits you and when you need a custom design.
- Choosing a niche and customer, and testing the idea before spending.
- Standing apart with small changes, a clear identity and packaging.
- Supplier samples, customising them, and the size of the first order.
- Working out cost, pricing, cash and inventory.
- Compliance, labels, intellectual property and quality checks.
- A 90 day launch plan.
Target audiences
- Entrepreneurs who want to launch a brand quickly and on a limited budget without a design team.
- Store owners who want to move from selling other brands to their own.
- Designers who want to test the market with ready-made products before investing in their own designs.
Not everyone who wants to launch a brand wants to design every piece from scratch. Private label lets you build your brand on products an established supplier already makes, so you save development time and quantities and focus on what makes you different: choosing the product, differentiating it, your identity and the way you sell.
This course is the fifth part, after From Idea to First Collection, Fashion Brand Marketing, Sourcing from China and Fabrics and Materials. It joins private label into one path of six modules. Every lesson has concrete steps and an exercise you apply to your own brand, and it ends with a 90 day launch plan.
What you will leave with
- The model that suits you and a clear niche.
- An evaluation of supplier products and changes that set you apart.
- Suppliers compared, samples and a calculated first order.
- Cost, pricing, and a cash and inventory plan.
- A compliance and intellectual property checklist.
- A 90 day launch plan.
The numbers in the lessons are illustrative examples used to explain the method. They are not market prices and not promises of a result. Always replace them with the numbers of your own project.
What you will get done in this course
- The model that suits you and a clear niche
- An evaluation of supplier products and changes that set you apart
- Suppliers compared, samples and a calculated first order
- Cost, pricing, and a cash and inventory plan
- A compliance and intellectual property checklist
- A 90 day launch plan
The toolkit: 6 free Excel templates
Spreadsheets with ready made formulas. Fill the yellow cells and the rest is calculated for you. The numbers already in them are illustrative examples that explain the method, not market prices.
How the course works
Finished the course? Your next steps
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Curriculum
- 6 Sections
- 18 Lessons
- 6 Weeks
- Module 1: Understanding private label models4 Items
- Module 2: Choosing the product and standing apart4 Items
- Module 3: Suppliers, samples and quantity4 Items
- Module 4: Cost, pricing and cash4 Items
- Module 5: Compliance, intellectual property and quality4 Items
- Module 6: Growth and the plan4 Items
