Sales channels for private label

You have three main channels: your own store or accounts, online marketplaces, and wholesale to boutiques. Each has its margin and audience.

Your store and accounts

• The highest margin and the most control over the brand.
• You must bring customers yourself: content, creators and email.
• See the marketing course for the detail.

Marketplaces

• Quick access to a ready audience, but with commission and direct competition.
• Less control over identity.

Wholesale

The wholesale price is usually about half retail, so check your margin is enough. You need a clear line sheet.

Exercise

Choose one main channel for your first three months and write why. Then work out your margin on it.