Community and customer content

The strongest content you own is what your customers say about you. It cannot be bought, but you can make it easier.

How to get it

• A week after the order arrives, ask for a photo or an opinion with a short, kind message.
• Create a simple tag that customers can use in their photos.
• Make sharing easy: put a small card in the parcel asking for it.

Rules of honesty

• Ask for clear permission before you post a customer’s photo or words.
• Never invent reviews, buy them, or delete the negative ones.
• Name a customer or their account only with their consent.

Building a small community

A WhatsApp group or a close list for your first customers gives them priority at launches and asks for their opinion. A hundred keen people are worth more than a thousand followers who do not engage.

Exercise

Write the ask-for-feedback message and design the parcel card. Then pick five customers or acquaintances who bought from you and send them the message this week.