The 90 day marketing plan

Now we put it together: what you learned becomes a plan with dates, owners and numbers you review. A small plan carried out beats a large one that stays on paper.

Three phases

1. Weeks 1 and 2: the base. Message, photos, product page, store fixes, the sign up form.
2. Weeks 3 to 8: attention. Regular content, creators, building the list, the first emails.
3. Weeks 9 to 13: growth. Small ad tests, offers, wholesale and the first small drop.

The Sunday review: ten minutes

• Go back to your six numbers and record them.
• What worked this week and why?
• What will we stop?
• What is the one most important step for next week?

The final checklist

• The message is written and tested.
• The content system and calendar are running.
• The store is checked and ready.
• Your email or WhatsApp list is collected with consent.
• Your six numbers are recorded weekly.
• You have a plan for repeat purchase.

Exercise

Open the 90 day marketing plan template and set its dates from your start day. Then go back to your answer in the first lesson and compare: which stop on the journey is stronger now, and which needs follow up?