Your store: what turns a visitor into a buyer

You can bring thousands of visitors to a store that loses most of them. Before you spend on bringing new visitors, make sure whoever arrives finds an easy way to buy.

The store checklist

• Speed: Open the page on your phone on an ordinary connection. If it is slow, compress the images and reduce add-ons.
• Price and shipping: Visible before the payment step, because a surprise cost is the top reason for leaving a basket.
• Size guide: Simple, in centimetres, and explaining how the customer measures.
• Returns: A clearly written policy on the product page.
• Trust: Real contact details, reviews and customer photos.
• Payment: The usual methods in your market, few steps, a clear button.

Try it as a customer

Ask a friend who does not know your store to buy a piece while you watch in silence. In ten minutes you will find what you missed in a year.

Phone first

Most visitors come from a phone, so design the page for it first: big buttons, readable text, and images that load quickly.

Exercise

Run the friend test on your store or selling page and note every hesitation or question. Fix the top three points this week.