A content system: four pillars and a calendar

The hardest part of content is not the idea but keeping going. A system protects you from asking “what do I post today?” and lets one shoot cover a week.

Four pillars

• Product: The pieces, their details and ways to wear them.
• Process: How a piece is made: sketch, fabric, samples, workshop, whatever you can show honestly.
• People: Customers wearing the pieces, creators, and the questions that keep coming.
• Proof: Real reviews, answers to objections and your returns policy.

A simple weekly calendar

Three to four posts a week are enough at the start if you keep them up. Spread the pillars across the days, shoot in one batch, then cut the same material into several formats: a photo, a short video, a story and an image for email.

The 4 to 1 rule

Of every four posts, only one asks for something (a purchase or a sign up). The rest help, inspire or prove.

Exercise

Fill a 30 day calendar in the content calendar template using the four pillars. Put the date of your first shoot in your diary.