Repeat purchase and drops

Remember that a customer who buys a second time costs you no new acquisition. The best moment to ask for the second purchase is after they love the first piece.

Three tools for return

• A post purchase message: A few days after delivery: how to care for the piece, another way to wear it, and a suggestion that completes it.
• Small drops: A limited batch of pieces every so often, for a real reason, announced to your list first.
• Back in stock alerts: Let customers sign up to be told when a sold out piece returns.

A simple loyalty idea

You do not need a complicated points scheme. Early access for regular customers and a small gift on the fifth order may be enough. What matters is that the customer feels known.

No manufactured scarcity

If you say “last pieces”, make it true. Real scarcity from a limited quantity convinces, and fake scarcity costs you trust.

Exercise

Write a plan for a small drop: what you will release, how many pieces, when, and how your list hears first. Then design the post purchase message.