Search and SEO for a fashion store

Many people search Google for “linen dress” or “tailored men’s shirt” and do not know your name. The moment of search is an opportunity because they know what they want. But results take time, and nobody can guarantee a particular position.

What to do on each product

• The product name describes the piece the way people search for it, not a vague name.
• The page title and short description contain the main phrase and make people want to click.
• A real text description, not only a picture.
• Alt text for the images that explains what they show.

Category pages

A category page such as “linen shirts” with a short, useful introduction can bring more visits than single product pages. Write it a paragraph that helps the customer choose.

Helpful content

A short article that answers a real question, such as “how do I choose my size?” or “how do I care for linen?”, brings people who are ready to trust you, and lets you add what you know from experience.

Exercise

Pick three pieces and rewrite each one’s name, page title and short description, and add alt text to their photos. Then write the idea for one article that answers a question your customers keep asking.