Working with creators

The right creator carries your brand to an audience that trusts them. The common mistake is choosing by follower count alone.

How to choose

• Audience fit: Is their audience your customer: country, age, interest? Ask for a screenshot of their audience statistics.
• Quality of engagement: Real comments, not repeated phrases.
• Style: Does their style suit your brand?
• History: Have they promoted other brands, and how?

Gifting or paying

Start by gifting a piece with an honest, no obligation request to someone who does not know you, and pay those who commit to specific content. Agree in advance on the deliverables, their dates, the usage rights for the content, the number of revisions, and how the partnership is disclosed under your country’s rules.

Measuring the result

Give each partner a discount code or a link of their own, and log it in the creator tracker so you know what each partnership brought. A partnership is judged by what it returned to you, not by views alone.

Exercise

Pick five creators who fit your customer, log them in the tracker template and write a short, honest message to each. Do not send them before you read them aloud.