Email and WhatsApp

Your Instagram followers are not yours: the platform can change its rules or lock the account. Your email list and the numbers of people who agreed to hear from you are yours.

Consent first

Never add anyone to an email or WhatsApp list without their clear consent, and never buy ready made lists. Explain what they will receive and how often, and make leaving easy. Privacy and messaging law differs from country to country, so check your country’s rules and the WhatsApp Business terms.

Three welcome messages

1. The first, immediately: Thank them, introduce the brand and give a small gift or a useful guide.
2. After two days: Your story or how the pieces are made.
3. After five days: The most requested pieces with real reviews.

Other useful messages

• One kind reminder for an abandoned basket.
• A note when a sold out piece is back.
• A message after purchase explaining how to care for the piece and asking for an opinion.

Exercise

Write the three welcome messages. Put a simple sign up form in your store or bio, with one line under it explaining what subscribers will receive.