Fashion Brand Marketing: From First Customer to a Brand People Remember
FREE COURSETaught in English
Fashion Brand Marketing: From First Customer to a Brand People Remember
A free, practical course from a finished collection to real customers: a clear message, photos and content, Instagram and TikTok, creators, a store that turns visitors into buyers, email and WhatsApp, ads tested before they scale, wholesale, then a 90 day marketing plan.
- 6 modules
- 18 lessons
- 6 quizzes
- 6 templates
- Certificate
Ramez BasmajiFashion consultant, founder of Fabusse
Requirements
- No previous marketing experience is needed.
- A fashion brand or a finished (or nearly finished) collection, because the exercises are applied to your own project.
- About two hours a week for the lessons and exercises.
Features
- The customer journey, from first hearing of you to repeat purchase.
- Your brand message: promise, proof and tone, plus the five second test.
- Product photography on a small budget and a four pillar content system.
- Instagram and TikTok, and working with creators using a contract and a tracking code.
- A store that turns visitors into buyers, and email and WhatsApp with the customer's consent.
- Testing ads on a small budget and working out your break even point.
- Offers that do not weaken the brand, and wholesale to boutiques.
- A 90 day marketing plan with a weekly tracking sheet.
Target audiences
- Owners of small fashion brands who want their first real customers.
- Designers who are strong at design and need an organised way to show and sell their work.
- Anyone who finished the course From Idea to First Collection and wants the next step: selling.
Many fashion brands produce a beautiful collection and then find that the real difficulty starts after it: how do people hear about you, why would they trust you, how do they buy, and why would they come back?
This course is the second part, after From Idea to First Collection. It joins marketing into one path of six modules. Every lesson has concrete steps and an exercise you apply to your own brand, and the course ends with a 90 day marketing plan and a weekly tracking sheet.
What you will leave with
- A clear message for your brand that people understand in five seconds.
- A photography and content system you can keep up.
- A plan for Instagram, TikTok and creators.
- A product page and a store ready to sell.
- An email and WhatsApp list built with consent.
- Your core numbers and the break even point of your ads.
- A 90 day marketing plan.
The numbers in the lessons are illustrative examples used to explain the method. They are not market prices and not promises of a result. Always replace them with the numbers of your own project.
What you will get done in this course
- A clear message for your brand that people understand in five seconds
- A photography and content system you can keep up
- A plan for Instagram, TikTok and creators
- A product page and a store ready to sell, and a list built with consent
- Your core numbers and the break even point of your ads
- A 90 day marketing plan with a weekly tracking sheet
The toolkit: 6 free Excel templates
Spreadsheets with ready made formulas. Fill the yellow cells and the rest is calculated for you. The numbers already in them are illustrative examples that explain the method, not market prices.
Marketing metrics calculatorSix core numbers and your ad break even point, plus a sheet showing what a discount does to your profit.ExcelShot list and product page checklistSix shots per piece with progress, and a checklist for the product page.Excel30 day content calendarFour pillars, formats and an idea for each day, with a 4 to 1 rule check.ExcelCreator trackerFit score, discount code, cost per order and return on each partnership.ExcelAd test logSpend, clicks, purchases, return and a decision for each ad against your break even.Excel90 day marketing planTasks with dates counted from your start day and a weekly dashboard for the six numbers.Excel
How the course works
1Read the lesson and do the exercise on your project
2Use the template linked to the lesson
3Test yourself at the end of every module
4Get your completion certificate
Finished the course? Your next steps
Get your completion certificateType your name and print your certificate as a PDF.Review your project with RamezA one to one consultation built around your brand: the range, the cost and the factory.The course From Idea to First CollectionIf you have not done it yet: identity, range, pricing and production before you market.Next course: Sourcing from ChinaFrom the sourcing brief to goods landed: suppliers, samples, contracts, safe payment, inspection and shipping.Next course: Fabrics and MaterialsChoose, test, source and cost your fabric: fibres, colour, swatches, lab tests, labels and a fabric library.Next course: Private Label FashionBuild your brand on ready-made products: niche, supplier, differentiation, cost, compliance and a launch plan.Ask on WhatsAppA specific question about an exercise or a step? Message me.
Stay in the loop
Leave your email and I will tell you first when a new course or tool is out. No random emails.
Curriculum
- 6 Sections
- 18 Lessons
- 6 Weeks
Expand all sectionsCollapse all sections
- Module 1: Marketing foundations for a fashion brand4 Items
- Module 2: Photos and content4 Items
- Module 3: Social channels and partnerships4 Items
- Module 4: Your own channels4 Items
- Module 5: Ads, offers and wholesale4 Items
- Module 6: Keeping customers and the plan4 Items
Yes. The course is free and fully open: every lesson and template is available without payment or locks, and you can start from the first lesson right away.
No. Most of the course covers channels that need no paid advertising: content, email, creators and your own store. When we reach ads you will learn to start with a small test budget and work out when you begin to profit.
Not necessarily. You can apply most lessons if you sell through Instagram, WhatsApp or a ready made store, and lesson ten explains what any selling page needs.
No. Nobody can honestly promise that. The course gives you a method, tools and measures; the result depends on your product, your market and your consistency.
It teaches principles that work on any platform. Platform, advertising and privacy rules change, so each lesson points you to what you should check on the platform's official page and in the law of your country.
Ramez Basmaji is a fashion consultant and founder of the Fabusse agency, with more than 25 years in fashion and marketing. He works with designers and brand owners across the Arab world, from offices in Italy and China.
